
Artist 2 Entrepreneur
Turn your creative passion into a sustainable business. This six-week program equips artists and creatives with the essential skills to build a successful career, covering business planning, finances, legal basics, branding, marketing, funding opportunities, and professional development. Each week you'll complete practical, real-world deliverables that culminate in a personalized 90-day action plan to help you confidently grow your creative business.
Times and Locations
The program will run from September 22 - October 27, 2026
We will meet Second Story, from 6:30-8:30pm.
Address: 223 W Wall St STE 200
Midland, TX 79701
Registration open on August 15th and closed on September 15th.
Limited to 12 seats

Class Topics

Vi — Vision
See what doesn't exist yet.
Define your purpose, clarify your direction, and begin building your creative roadmap.

On — Ownership
Recognize the value you already possess.
Identify your creative, professional, and personal assets—and learn to own them with confidence.

Vu — Value
Build a business that values your work.
Understand pricing, finances, and the practical tools that support a sustainable creative career.

St — Storytelling
Tell the story only you can tell.
Develop your brand, communicate your value, and connect authentically with your audience.

Op — Opportunity
Create opportunities instead of waiting for them.
Explore grants, commissions, collaborations, and strategies that help your work reach the right people.

Mm — Momentum
Keep building long after the lab ends.
Turn your ideas into action with a personalized roadmap for the next chapter of your creative journey.